Facebook has become one of the most effective tool in spreading news, advertising, promoting, and branding in Cambodia today. More and more brands, local businesses, and entrepreneurs are starting to take the advantage of it. However, there are not many know when to post to reach the most out of their fan. So when to post on a Facebook page to reach more people than usual?
Before going into the topic, let me shortly talk a little bit about the past and now on Facebook post. More than five years ago when Facebook Ads was not as popular as it is today, when posting a post, it could be reached to more people, even more 20% of our fan of our fan page. However, after a constantly change of the Facebook post reach algorithm, and the popular of the Facebook ads, less and less fan could be reached. Today, less than 2% could reach to our fan if we depend on organic reach, and not using the Facebook ad. Thus, if you don’t have much money to boost your post, the only way to reach out more people is to time it smartly.
2% is so less, that’s why we need to schedule our post well so that we can reach as many as possible. The timing could be change from region to region. For Cambodia, after managing quite a number of pages, the best time to post your post is from 7 PM to 9 PM. The peak time that most Cambodians online and check their Facebook account. Another period that you should post your post is around 12PM at noon till 1PM. This time is quite reasonable because it is the time that people have the lunch break for school and work place. The worst time you should avoid posting it is from 11PM till 6AM. This time is the sleeping time in Cambodia, and not many people bother to check their phone, unless they are night bird like me.
Another data should be considered is about the day of the week. Two days of the week that seem to have the lowest number of people online, they are Wednesday and Thursday.
So next time when you post a post, schedule it to the time suggested above to reach most of the organic reach, or please watch your watch before you click the post button. Every post is very valuable, so we need to get the most out of it!